Writing / Inspiration / Distraction
Last night, I was out to dinner with some businessmen from the Raleigh area and we were talking about what we do at our various jobs. One of the men, a civil engineer, after seeing a film that we are currently working on asked, “Where do you get the ideas for your videos?” This is an excellent question, and the answer is not simple. In short, everywhere.
There doesn’t seem to be a magical formula for creative ideas, but it seems that everything we do fosters thought. Sometimes the best ideas are the ones born from collaboration. I know that many times, we will have a brain storming session here at the Studio and go around and around sharing ideas until we hit on one that sticks. Other times, concepts come in the middle of working on something else.
Pause, I think I had an idea for this script that I’m actually supposed to be writing instead of a blog post.
5 minutes later…….
Never-mind, not the moment of brilliance I had been hoping for.
As I was saying, sometimes, when you keep an idea in the back of your mind, something will happen that will spark creativity. If and when that happens, I know it’s important for me to drop what I’m doing and write it down. I fail to write it down, it is usually lost to the void of the mind.
At any rate, no idea is complete until it has been hammered out and broken down, and rebuilt. This is the hardest stage for me. In my mind, my ideas are the best, and to hear from somebody else that something is better is impossible. But sometimes (every time) it is imperative that I set aside my own preconceived ideas and let the team develop out the spark into a real flame. And that is how we come up with the “ideas” for our work.
And now, I’m out of excuses, back to writing out the next idea.