The Magic of Giving


The Magic of Giving This Holiday Season

Growing up, we had a few family traditions around Christmas time. One tradition in particular has stuck with me and is something I will be sure to pass down to my son…and share with you now of course!

Each year, before we open presents, my family will circle around our tree and read a Christmas story out loud. The book, written by O. Henry and titled ‘The Gift of the Magi’, tells of two young children who foolishly sacrifice their most valuable treasures to provide a special gift for the other. As Henry says,  “The Magi, as you know, were wise men – wonderfully wise men – who brought gifts to the Babe in the manger. They invented the art of giving Christmas presents. Being wise, their gifts were no doubt wise ones.”

I love this story because it reminds us of the magic of giving and that of all who give and receive gifts, thoughtfulness and love for others is the best and wisest gift of all.

This year, at Amazing Studios, we have embraced the spirit of giving and are doing things a little differently. In place of traditional gift giving, the studio is providing free video services to a local North Carolina nonprofit in 2017 and is currently accepting nominations.

“In the spirit of Christmas, we’d like to say thank you to our friends and clients by giving back to a charity dear to their hearts. Giving back is a huge part of our culture year-round and we are extremely grateful to our clients who make it possible for us to do something like this for a great cause,” said Mike Cole, Owner and President of Amazing Studios.

To qualify for free video services, the nonprofit must be a 501(c)(3) organization based in North Carolina. The deadline to enter is December 25, 2016 and the selected nonprofit will be announced in January 2017.

To submit a nomination, visit