State of the Town | Fuquay-Varina
The town of Fuquay-Varina came to us hoping for a way to get more people excited about and informed by the State of the Town each year. In the past, they would host a live event to update citizen’s through powerpoint slides and stats, but they struggled to build an audience and grow their reach.
We worked with the town of Fuquay-Varina to develop a script that was fun, light-hearted and informative – keeping in mind their main objective is to update the citizens on town progress and accomplishments. We partnered with the very talented Bill Jordan for the voice-over.
For the style and design, we kept colors consistent with the town’s recent rebrand and wanted to ensure the motion design also represented the brand with fun, bouncy movements. With a social video over 6 minutes in length, our team worked hard to ensure the voice-over was balanced with on-screen visuals, sound effects, and motion design in order to maintain audience attention.
With over 20,000 views and more than 120 shares, the motion graphics video we produced for Fuquay-Varina was not only informative, but fun to watch and has reached more people than any other method in the past!
- Creative direction
- Script writing
- Art asset creation
- Sound design