2017 State of the Studio
Now, one year has gone by and I am thrilled to share, we have so much more to celebrate!
Let’s Review 2016
2016 was another year of tremendous growth and opportunity as a team. We started the year off by bringing home seven Addy Awards (American Advertising Awards) for our core talents in video, animation and sound design. We continued to grow – with positive revenue, additions to our team, expanded skills and abilities, but most importantly growth in our client relationships.
We also expanded our portfolio of capabilities with the release of our first original entertainment production, “NC Comicon: The Movie”. For this documentary, we worked closely with the NC ComiCon team to capture what it takes to create a successful ComiCon event and launched with a premiere party at the historic Carolina Theater in downtown Durham, NC, complete with cosplayers, popcorn and a theater full of laughs.
In 2016, our production team logged 53,478 miles of travel – visiting cities throughout our home state of NC and then to New York City, Boston, Los Angeles and Myrtle Beach. Throughout our travels, projects ranged from cinematic promotional stories to scenic drone videos of resort property to animated explainer videos…each helping our clients to share their story in a visual, creative and memorable way.
Our team continued to grow as we welcomed Danielle Grantham as our Client and Marketing Director. She hit the ground running getting to know our clients and forming new relationships. We also welcomed Jerry Oliver as our newest Director. We previously worked with Jerry in an external capacity and liked him so much we invited him to join the family. Stay tuned because I’m sure 2017 will include even more talented additions to the Amazing team.
Our Vision for 2017
There is no slowing down at the studio. We are moving into 2017 at full speed with three major announcements in January. On January 17th we will be launching an original web series titled, “The Other Side”, with hopes to bridge communication between generations and highlight the importance of conversation in a complicated world. This is our second original entertainment release in less than a year and we are looking forward to creating more work like this in 2017.
Additionally, in mid-January, we are excited to announce our new website will be live! With all of the growth and positive change we have seen in the last two years, it is time for us to update our website to better represent our brand, voice and talent. In addition to our new website, you may notice some changes in brand color and a clear message of who we are and what we do.
A large part of our culture is focused on giving back. At the end of 2016 we launched a Christmas Giving campaign and accepted nonprofit nominations for a free video in 2017. We received an overwhelming response with over 128 submissions! We will be announcing the winner later this month, so please stay tuned.
Looking beyond the first month, we are committed to producing award-winning video production, 2D and 3D custom animation, and custom music scoring and sound design. These core services are what enable us to deliver creative and effective content for our clients every day.
In 2017, our team aspires to be leaders in our industry and strives to be better every day by following our 5 core values:
- Integrity – Be someone others can trust
- Originality – Create work that sets us apart
- Excellence – Always strive for greatness
- Humility – Stay humble
- Relationships – Build strong, lasting connections
I’m excited for the opportunity that 2017 promises as we look forward to creating more great content for brands and for original entertainment. Be sure to tune in, because 2017 is going to be an Amazing year for all of us together.